Essex County Council might not have its own glamorous television series dedicated to the highs and lows experienced on its own personal IT Service Management (ITSM) journey, yet.
But… the organisation has been doing admirable work in this field and helping (to some degree) local government overcome budget challenges
Excellence through ITIL
The council points out that a focus on improving and refining ITSM through the adoption and adaption of ITIL is helping local authorities to meet objectives despite continued financial pressures. A new case study, presented by AXELOS Global Best Practice, outlines how Essex County Council used ITIL to improve services while reducing costs.
As many readers will know, AXELOS is a joint venture set up in 2014 by the UK government and Capita to develop, manage and operate qualifications in best practice.
Local authorities have faced cuts in their budgets in recent years, and this is set to continue.
Councils in England have been warned that they face an average cut of 1.8% in their overall spending power, according to the provisional local government finance settlement for 2015-2016 published in December 2014*.
“Improving ITSM practices is helping councils with budget restrictions to meet service obligations. Councils across the country have seen very strong results – such as England’s second largest local authority, Essex County Council, which provides services to over 1.4m people,” said Kaimar Karu, head of ITSM at AXELOS.
The council’s 200-strong IT function supports around 10,000 staff and is led by Chief Information Officer (CIO) David Wilde, who joined the organization in 2011.
“When I joined the council the customer base had little or no faith in the IT department and there was a service report full of red Key Performance Indicators (KPI’s). We had silos of knowledge without adequate tools to enable sharing and out of date documentation,” said Wilde. “As the council was and is under continued financial pressure, with aspirations to become a truly mobile and flexible workforce, we needed to standardize our estate, meet our Service Level Agreement (SLA), gain control of the service, get our underpinning contracts into line and capitalize on sensible outsourcing opportunities, such as our networking.”
Wilde had previously worked for the UK Government and was involved in the early design and creation of ITIL, the most widely accepted approach to ITSM in the world. The use of ITIL over the past four years has helped to improve the council’s ITSM, with the whole IT department now trained to at least ITIL foundation level.
He confirms that ensuring everyone is trained to foundation level has really helped to gain momentum and increase awareness and understanding. ITIL provides the right blend of service management, infrastructure management and customer focus.
AXELOS’s Karu added, “The Essex County Council case study highlights how empowering stakeholders in every level of the organization is one of the main factors in the successful adoption of ITIL. David’s experience shows that ITIL plays an important role in successful delivery of services and can help public sector organizations improve service management, even during times of austerity.”
It has been heralded as the ‘most significant’ evolution in the ITIL best practice framework since the launch of AXELOS, but what is it?
The new ITIL Practitioner Qualification has been announced this week at the ITSM Leadership Congress in Singapore.
ITIL Practitioner is being developed to help organizations and individuals increase the value they obtain from using ITIL by offering additional practical guidance to adopt and adapt the framework to support the business.
An ITIL progression curve
It will be the next step after ITIL Foundation for professionals who have already learned the basics of IT Service Management (ITSM) and the business value of well-designed and delivered services.
The first ITIL Practitioner exam will be available globally by the end of 2015 — it will be pitched at a suitable level for individuals working for organisations of all sizes.
“ITIL is the most widely adopted service management framework used by thousands of organizations worldwide, with over two million ITIL certifications awarded, including 300,000 in 2014,” said Peter Hepworth, CEO of AXELOS. “ITIL offers many benefits to organisations, including supporting business outcomes, managing risks in line with business needs, showing value for money and supporting continual improvement.”
Hepworth contends that AXELOS surveyed ITSM professionals from around the world last year and received significant calls for ITSM to be treated as a profession.
Having this additional, higher qualification level within the ITIL framework is an important step towards that goal thinks Hepworth.
ITIL Practitioner will focus on:
Giving practical guidance on how individuals can leverage Continual Service Improvement (CSI), a fundamental lifecycle stage in ITIL, to maximise the benefits of its adoption and adaption
Aiming to improve the capability of individuals throughout the business, to adopt and adapt ITIL in their day to day roles for maximum business benefits
Making use of further evolved technological capabilities – such as automation, real-time reporting and Cloud computing – to increase the quality of service design and the efficiency of service delivery
Leveraging other philosophies, frameworks, good practices and methodologies – including e.g. Lean, DevOps, Agile and SIAM – to further enhance the value of ITSM.
Kaimar Karu, Head of ITSM at AXELOS said “ITIL is the overarching framework that brings together all the good practice in ITSM, globally. Traditionally, ITIL has focused on the ‘what’ and the ‘why’, leaving it to the practitioners to apply the guidance in their specific organizational context and find the best ways for the ‘how’ of adopt and adapt. As good practices appear, evolve and grow, the need for more practical guidance on the ‘how’ has increased significantly.”
Karu insists that the numerous case studies demonstrating how ITIL’s guidance has helped organizations to succeed. ITIL Practitioner is being developed collaboratively with seasoned professionals worldwide to addresses new workplace challenges.
ITIL Practitioner will sit alongside the existing qualification levels of Foundation, Intermediate, Expert and Master.
Later this year,AXELOS will launch a new professional development scheme which will enable individuals to stay current in their knowledge and protect the investment they have made in adopting and adapting AXELOS Global Best Practice.
Automotive industry and general driving pun writers need not apply, this headline already writes itself; the importance of IT Service Management (ITSM) to the trade has been validated. With the global fleet management industry expected to grow from US$12.06bn in 2014 to $35.35bn by 2019, organisations involved in car leasing are being urged to recognise the importance of a quality, structured ITSM during periods of growth.
Why the increased revs?
A recent report from MarketsandMarkets found that the increasing number of vehicles globally (which is in some part resulting from a major boom in the emerging economies) is having a positive impact on the fleet management industry.
In turn, this upswing has implications for businesses that structure effective ITSM into their operational architectures from the start.
First class (chauffeur-level) service
A new case study from AXELOS Global Best Practice outlines how one of the world’s leading car fleet organisations has benefited from a structured approach to ITSM, helping the IT department deliver a quality service to 6500 staff across 32 countries, enabling them to provide a first class service to customers.
LeasePlan Information Services (LPIS) is based in Dublin, Republic of Ireland, and employs around 200 people who support IT services for the firm’s global organisation, which manages 1.42m vehicles worldwide. Within LPIS, the Service Support Team provides a central and local service desk function for all LeasePlan countries.
ITIL steering controls at the helm
The AXELOS case study outlines how ITIL as the most widely accepted approach to IT service management in the world has helped LPIS to deliver a high quality service to customers since it was established in 2003.
“ITIL processes are structured and make sense,” explained case study author Sandra Duigenan, LPIS service delivery manager. “They allow us to have a common language between support groups and to set clear expectations from a service delivery point of view. There are also flexible and robust systems available to support the use of ITIL in an organisation.”
ITIL is playing an integral part in the performance of the firm’s service support function and overall service delivery.
ITIL test, for service driver proficiency
Duigenan continues, “All new hires to LPIS are given ITIL Foundation training and sit their certificate exam within their first year of service. This training ensures that we all speak the same language and know the theory of the framework we have adopted.”
“We now have ten people in the support team in Dublin, providing a central and local service desk function to all LeasePlan countries. In 2014 the team consistently outperformed their service levels in the two main ITIL processes they deliver on – incident and standard request management.”
Peter Hepworth, AXELOS CEO has said that ITIL advocates how IT services are aligned to the needs of the business and support its core processes. He also emphasised that it provides effective guidance to organisations and individuals on how to use IT as a tool to facilitate business change transformation and growth.
“The experience of LeasePlan is a prime example of the value ITIL delivers to thousands of global companies going through periods of transformation,” said Hepworth.
Driving home the point
ITSM consultant, mentor and analyst Barclay Rae has commented on this story to underline the importance of services in the context of today’s modern economies.
“Traditional ITSM and ITIL approaches provide consistency, accountability and can manage risk for organisations – so this is an essential element for any company that is going through growth,”
Rae continued, “ITIL training and service improvement projects need to support business goals first – these must be applied with sensitivity and relevance to the culture and goals of the organisation. So an enlightened, flexible and adaptive approach must be taken to ensure success – just taking the exams and following the books by rote will not deliver value.”
I’m at the itSMF Australia LEADit conference in Melbourne. It started with a buzz of excitement with a healthy turnout of 674 expected during the 3 days.
The opening ceremony from itSMFA Chair Kathryn Heaton and Australian politician Gordon Rich-Phillips were very positive about the state of ITSM in Australia and the future plans for even better cooperation between IT and the Government. Gordon Rich-Phillips stated, “IT is an enabler of productivity and employment” and emphasized and the importance of holding events like these in Melbourne where it is commonly accepted as the hub of IT particularly in the State of Victoria.
The keynote from Peter Nikoletatos on Accelerated Connectedness was an entertaining and insightful look at how to maintain the basics (Hygiene IT) whilst introducing an agile approach. The second keynote from Nigel Dalton was a well constructed debate and case study on whether adopting The Cloud is ‘all about money’ or is it actually the opportunity to succeed (albeit with a different approach to organizational structure) with his role as CIO at The REA group proved as a case study.
The main focus of the day from the perspective of the keynote and breakout sessions was the high level discussion on the ability to take Service Management beyond IT into other areas of business so they are integrated and not separate entities.
Some feedback from delegates suggested that more was needed in terms of how to implement ITSM outside IT. Some of the tool vendors I expressed concerns that the event had to develop this offering or miss the huge opportunity of being part of the larger business operation.
Peter Hepworth from Axelos provided an update on the 60 strong team now running the ITIL and Prince2 best practice frameworks including Prince2 for Agile.
Overall the first day of the LEADit conference has been incredibly productive and I have been very impressed by the amount of social interaction and discussions between end users, speakers and vendors alike in very relevant topics that many in Service Management face. This event is highly regarded by many of the attendees as one of the top five of itSMF events globally and at this stage I can only agree.
Another really good day at the LEADit conference for ITSMF Australia in Melbourne. The keynotes in the morning were two of the best I have seen at any event and will live long in the memory.
The first keynote was from Jason McCartney, an AFL hero who was badly injured in the Bali bombings in 2002 and his story of how he overcame injuries to marry his wife ( less than 2 months later) and return to his passion of playing football at the highest level when doctors said he wouldn’t ever play again. It was a great uplifting speech and one of the best I have ever had the pleasure to watch. Jason held our attention from start to finish which most presentations rarely do.
“It’s not what you are dealt in life – it is how you deal with it” ~ Jason McCartney
The second keynote was also very good from ITSM Ambassador Malcolm Fry. His keynote was very original and was based around looking at various famous types of artwork like Banksy, Salvador Dali and Monet and how they relate to ITSM in that sometimes Service Management isn’t about the little details its about the bigger picture and that you can look at things in a different way especially how the Service Desk works.
Malcolm Fry's passion for Art and ITSM and how they combine is very thought provoking and is passed through his audience. #leadit
The Breakout sessions were well attended again today and lots of positive and informative contributions from the speakers. A lot of focus of the event has been the whole ITIL vs Cobit and ITIL versus Agile debates with justified arguments on both sides. A lot of the end users I spoke to today were focused on delivering customer satisfaction and getting the basics right and were attending the courses relevant to these topics.
The final keynote of the day showcased the key findings of a collaboration between itSMFA and ISACA into problems faced when developing strategic IT plans (the ebook is available from the itSMFA or ISACA website).
Evening entertainment was the Telstra Gala Dinner and ITSMF industry awards. A well attended evening (they could have filled the hall twice) to celebrate the successes of the year and show gratitude to long standing members to the itSMFA. Congratulations to Karen Ferris of Macanta Consulting for here lifetime achievement award.
Yesterday, AXELOS launched a brand new competition aimed at helping IT professionals kick-start and/or revive their ITSM initiatives.
With the help of independent, industry experts, AXELOS will be providing entrants with a list of tasks, along with practical guidance on how to successfully complete them in order to start people out on their journey of ITSM improvement.
AXELOS’s objective with this competition is to show how ITSM improvement initiatives can be agile, iterative, and business focused, and that CSI is an integral part of all processes and activities. There is no need for a huge 2-year-long project plan to kick things off – a few enthusiastic people with proper guidance can achieve a lot! The outcomes from this competition will serve as the basis for each participating organization to create their own prioritized list of improvements – a proper CSI register. The prizes that AXELOS has selected for the most impressive ITIL journeys will help to engage the whole organization at the next level, and to build the momentum.
The competition, otherwise known as the “ITIL Journey”, will be divided into three 2-week sprints, each of which will have a specific focus. In order to participate you will need to download the AXELOS foldable prism.
The sprint topics will be:
Sprint 1 – Listening and Engagement – May 12th – May 25th 2014
Sprint 2 – Quantifying and Reviewing – May 27th – June 8th 2014
Sprint 3 – Prioritizing and Planning – June 9th – June 22nd 2014
Each set of tasks for individual sprints focuses on the theme of the sprint and builds on the previous sprints. The tasks for each sprint will be revealed in the beginning of that sprint.
By the end of the competition, when all three sprints are completed, you will have a prioritized list of improvements that is based on actual data and business requirements, rather than just on hard-to-prove gut feeling. You will also have shown, by completing a few low hanging fruit improvement tasks, that the initiative does bring value – and this helps to build a momentum in your organization. All tasks from previous sprints will be available in an ordered ‘backlog’ – this way, you can include them in your sprints along the way.
The competition is not UK-only-based and you can take part from anywhere in the world. All you need to do to enter is submit a photo of your completed prism along with any documentation that you have created to AXELOS by 30th June 2014.
You don’t have to have been involved from the start to join in either. You can essentially even join in the third sprint, you will just complete less tasks. For maximum value to your organization and for the best chance to win the competition, we highly recommend that you start your ITIL Journey now (or at least as soon as possible).
The three best submissions will receive a voucher for a full-day in-house ITIL simulation game from one of the following Accredited Training Organizations (ATOs): G2G3, Gamingworks and Simagine.
In a nutshell
Find out how to engage with your customers and understand their needs
Review and evaluate your current processes and metrics
Identify quick wins to address first and get buy-in from stakeholders
Map your activities to value your customers expect
Make use of free-of-charge insights and guidance from industry experts
Win a full-day ITIL simulation for your organization
For more information about the ITIL Journey competition, including how to take part and submit please visit the website.
In addition to explaining his role as Head of ITSM, Kaimar talks about:
ITIL culture differences
Changing perceptions of ITIL
Training provider challenges
Biggest challenges to success for AXELOS
Plans for the next 6-12 months
In the second part of this video, Kelvyn explains:
What AXELOS will be selling
The ITIL and Prince2 value proposition
AXELOS partner programme
Please note that owing to this interview being filmed live at the Pink Elephant event, there are some minor volume issues and background noises throughout this video.
AXELOS is a new joint venture company, created by the Cabinet Office on behalf of Her Majesty’s Government (HMG) in the United Kingdom and Capita plc to run the Best Management Practice portfolio, including the ITIL® and PRINCE2® professional standards. Its goal: to nurture best practice communities, both in the UK and on a truly worldwide scale, establishing an innovative and high quality, continuous learning and development destination that is co-designed by and co-created for those who use it. Visit www.axelos.com for for more information.
About Pink Elephant
A global company with a proud and pioneering 30 year history – the world’s #1 supplier of IT Service Management and ITIL® education, conferences and consulting.Visit www.pinkelephant.com for more information about the company, services and products.
This video was filmed at the 2014 Pink Elephant Conference. The 19th Annual Pink Elephant International IT Service Management Conference and Exhibition will take place at the Bellagio Hotel in Las Vegas, February 15-18 2015. Registration is now open.
Last week I had a last minute opportunity to attend the itSMF Norway conference in Oslo, and I have to say the stress of booking a flight, packing a bag and leaving my house within the space of an hour was completely 100% worth it. This was easily one of the best ITSM events that I’ve ever attended, both in terms of quality of content and overall experience, and one that I would highly recommend to others.
It’s also worth noting that I say this without really experiencing the entire event, as there was many sessions in Norwegian that I couldn’t attend (my Norwegian is a little rusty you see) all of which received great praise from the more local attendees. I was particularly sad that I couldn’t attend the session by Henrik Aase as it was literally all anybody was talking about throughout day one. However, the good news is that we are going to work with itSMF Norway to get some of the Norwegian sessions written in English as ITSM Review articles.
I couldn’t pass up on the opportunity to share some of the key takeaways, advice and tips coming out from the event, and so I hereby present to you my summary of some of the sessions that I attended along with general thoughts about the conference.
The conference key messages
Bearing in mind that I didn’t attend all of the sessions (my takeaways may differ to other attendees. However, from the sessions that I attended and my conversations with other delegates I found three key reoccurring messages:
We can’t keep ignoring DevOps. The benefits are too great to miss out on
Be honest in everything that we do, both with ourselves and with our customers
We must work on continual service improvement to maintain success
Interestingly, ITIL barely came up in any of the presentations that I attended, nor was I party to any conversations (bar a quick catch up with AXELOS) discussing ITIL. I know it was discussed during the “future of IT service management” panel at the end of day two, but by that time I’d left for the airport and so I only picked it up on Twitter. I found this particularly refreshing, I can’t remember the last time I didn’t get stuck in a conversation going round and round in circles on the topic of ITIL. In fact, I heard ‘COBIT’ mentioned more often than ‘ITIL’. Perhaps this says something about Norway’s adoption of the best practice framework (but I guess not given that the conference tagline was “ITIL – tell me more, tell me more”), or perhaps I just don’t understand ITIL in Norwegian (although I still question that I understand it in English).
However, a topic that did come up on a number of occasions was one that I’d not personally heard being discussed in a long time. Project and portfolio management (PPM) seemed to be a key focus for many of the delegates that I spoke with, with their primary reason being that it helps them make faster and better business decisions. Again, this could speak more about the country than a new trend, but when I spoke with some of the international delegates they seemed to be in agreement of its new found importance.
To avoid this particular article becoming incredibly long, over the course of this week I will publish supplementary articles of the key takeaways and advice from the following sessions:
Tuesday:Gene Kim, Independent Director – The Phoenix Project: Lessons Learned in Helping Our Businesses Win
Wednesday:Andrea Kis, TCS – The beauty & simplicity of common sense business relationship management (BRM)
We have also invited speakers to write articles based on their presentations, which we hope to publish over the coming weeks.
The conference itself
I could easily write paragraph after paragraph about just how good the itSMF Norway conference was, but for everyone’s sake I will try and summarize my thoughts in bullet points:
The content overall (granted I can’t really speak for the Norwegian sessions, but talk amongst the delegates leads me to believe that my assessment is fair) was far superior to anything that I have seen at any other ITSM event
The atmosphere was much nicer than at any other event I have ever attended. It was relaxed, laid back and fun – there were no stressed out organizers either, they enjoyed every second of the conference just as much as any other delegate
The theme was brilliant (although I don’t know how many more days I can take of continuously having “Summer Nights” stuck in my head) and was consistent throughout the event, from the sessions to the entertainment to the roaming hotdog vendors dressed in full 50s attire.
The organizers were wonderful, in control and most importantly – happy! P.S. Thanks for extending the services of your 50s hair and make up artist to me!
The food was yummy (this is huge praise from me, I never touch the food at conferences) – many will tell me this is irrelevant, but it’s all part of the event experience as far as I am concerned
The entertainment was fantastic (although there were a few groans from some who could understand the Norwegian “dinner entertainer” – i.e. not me – that he wasn’t on par with the standard of previous years). Who knew that dancing to Grease tunes with Tobias Nyberg, Kaimar Karu, Dagfinn Krog, Andrea Kis, Rae Ann Bruno and a bunch of Norwegian people that I don’t know could be so much fun?
My only criticism of the event, which I (and others) have already shared with the organizers, and I am already 100% confident will be fixed for next year, was that for those of us who couldn’t understand Norwegian there were often long periods of time when we were left with no English content (two hours and 15 minutes each day to be exact). Whilst, I wouldn’t expect a Norwegian conference to be delivered 100% in English, as itSMF Norway has become a victim of it’s own success with more international attendees each year (I met with delegates from Finland, UK, USA, Italy, and Germany just to name a few), it would be nice to find a way to ensure that we could still benefit from the Norwegian sessions.
This conference easily has the scope to become one of the biggest itSMF events in Europe. It’s inexpensive to attend compared to other ITSM events (even with flights from long haul destinations) and the quality is of an exceptional standard. To be honest, even with the gaps for non-native speakers I will still be recommending this conference to everyone that I speak to.
If you want to learn, pick up practical advice, meet amazing people, and all whilst having a huge amount of fun then make sure you get your tickets booked to next year’s itSMF Norway conference. I know for a fact there is no way that I intend to miss it.
As you may know in February Rebecca and I attended the annual Pink Elephant conference in Las Vegas. Post-event there is always (as you would expect) a lot to talk about, such as how well the event was run, the content, the amazing people and networking opportunities. But I’ve done that already, so now I want to focus on something a little different for this article. I want to talk about the “ITSM community”.
We are a ‘community’
By “we”, I mean members of the global ITSM industry and, by putting the word “community” in quotation marks I’m asking, well are we really?
This topic came up on several occasions at the PINK14 conference (granted it usually involved bar snacks and a cocktail, but then again all the best conversations usually do right?). Not least when the topic of the future of SMCongress came up. There were daily conversations about how to “help the community” (be it in the shape of SMCongress or any other initiative). There were debates, and many ‘aha moments’ too, but one unanswered question remained throughout: What is it that we (the people who refer to said “community”) are actually trying to achieve?
Who is the “community”?
At ITSM Review we consider ourselves to be a “community” where ITSM professionals (and ITAM professionals over at the ITAM Review) gather to consume helpful content, discuss best practice, occasionally meet-up in person, and share opinions. Furthermore, my job title includes ‘community manager’, which means I manage the content, encourage discussions, arrange meet-ups, and try to get people to share their opinions.
Are we successful in delivering helpful content, encouraging discussions, organizing meet-ups etc.? Yes (our growth certainly doesn’t suggest otherwise). Are we a community? Yes, but we’re only a tiny proportion of the larger ITSM community.
When we (and by we, I now mean the ITSM industry) refer to discussions on social media, whether it be on Twitter, in back2itsm groups, LinkedIn or anywhere else, we refer to them as “discussions amongst the “ITSM Community””.
When we attend conferences such as PINK14 and ‘we’ meet up in sessions, at lunch or in the bar at the end of the day, we refer to ourselves as the “ITSM community”. Or we have discussions about how to help the “ITSM community”.
I’m the worst offender by the way, I use the term “ITSM community” like it’s going out of fashion. But the question is this: does the “ITSM community” (as we refer to it) actually exist?
Opening a can of worms
So I’m the community manager at ITSM Review yet I’ve just questioned whether or not an ITSM community actually exists. I could quite easily be out of a job by the time I finish this article.
I do believe that the ITSM community exists, I just don’t think it exists in the way that we think it does. We talk of the ITSM community as an intangible entity made up of people in different ITSM roles from around the world, who want to benefit from, and contribute to, the collective wisdom of other members.
You may disagree with my definition but bear with me while I look at a few issues: Is there really a need? Are we sharing? Are we global?
Then there is the issue with ‘people in different ITSM roles’. That is where our current “global ITSM community” really falls down. Consultants, check. Vendors, check. Analysts, check. Practitioners? Not so much check. At one point at PINK14 we were a group of 15 people discussing this topic, and only one of those was a practitioner. So that means 6.7% of the group represented practitioners, and what’s worse is that figure is quite high. Often there is no practitioner representation in these discussions at all.
Furthermore, we have to ask, what is the purpose of our community? To help others, right? But currently the vendors, consultants and analysts are trying to help without necessarily understanding demand. Whilst the people who we believe really need the help are usually nowhere to be seen? Do you think that is a fair statement? Probably not, but I think it isn’t far off.
When Stephen Mann kicked off the back2itsm initiative he said it was about “the reaping of the knowledge and experience held within the ITSM community (ITIL’s creators, publishers, trainers, consultants, software vendors, ITSM practitioners, and ancillary roles such as analysts) for the benefit of all.”
When I asked Charles Araujo what was the reasoning behind launching SMCongress he said “we formed the ‘RevNet’, which ultimately become SMCongress, to bring together some of the brightest minds in the ITSM community to explore where the future of our industry was going and what it would mean to ITSM professionals everywhere. Our aim was to provide valuable insights and ideas to the entire ITSM community.”
So many questions, so few answers
Thus far, I’ve highlighted several questions, none of which I have specifically answered. This is ironic, because none of us could answer them at PINK14 either.
This is the biggest flaw in any of our attempts to either build a community or serve/help an existing community. We don’t really know what it is that we are trying to achieve. We (i.e. those of us who actively take part in these kind of discussions) might think we know what we want to achieve, but then is what we’re trying to achieve actually of any value to anybody? For example the news announcements surrounding AXELOS was “big talk” in our group of 15 at PINK14, but one of those 15 people wasn’t in the slightest bit interested. Can you guess who? Yes, the practitioner.
You can see that I am going round in circles here with question after question. I’m dizzy, so you must be too. Apologies, but please bear with me.
The main phrase that kept reoccurring on this topic at PINK14 was “how do we help the community?” This was in relation to SMCongress, back2itsm, and the ITSM people active on Twitter. In my opinion, this question cannot be answered in our current position. Why? Because there are so many other questions that need to be asked (to our target audience) and answered first:
Do you think there is such a thing as an ITSM community?
Do you feel part of an ITSM community?
Would you like to be part of an ITSM community?
What would you expect to input to and receive from an ITSM community?
How would you expect to communicate with an ITSM community?
The only thing that everybody seems to be in agreement on is that we want to help practitioners and that they are our target audience, but even that leads to further questions such as “are we talking about the people on the front line of a service desk say, or IT managers, or both?”
Where on earth do we go from here?
Wow, yet another question that doesn’t have a clear answer. There was a lot of debate at PINK14 about what next steps any community initiative should take, and one thing that was clear is that it’s not a one-man-band job. There were discussions about involving the likes of itSMF, AXELOS or other high-profile industry names. There was also talk of creating ways to encourage vendors to actively engage their customers on the topic.
I think all of the above are great ideas, and much needed, but I also believe that it is likely to be difficult to pull a united force together to drive any community initiative forward. I’m not saying that such an approach will fail, I do strongly believe said approach is needed and can succeed, but it will take a lot of time to bring it all together. In the meantime there are things that everyone can be doing to help.
Next time you meet with a practitioner (in my view, anybody working in IT who is not a consultant, analyst or vendor), ask them the five questions listed in the bullet points above. Take the answers and share them across any ITSM channel, with us, on social media, in forums etc, or ask them to complete our online form.
Together we can start to crowd source the answers we need, because without answers from the people we are trying to help, how can we ever move forward and build the existing ITSM community into something more beneficial?
Where does ITSM Review fit in all of this?
A large amount of our readers and subscribers are practitioners and they keep coming to our site because they find it useful. We therefore already have an existing relationship in place with a small proportion of the ITSM industry. They might not all actively engage with us, but it is a huge starting point.
“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa
We can ensure that we nurture the community that we already have. We can also utilize said community to gain the feedback required to help move any global initiative forward. We’re going to continue with everything that we already do, as well as push for more continuous feedback. We’ll start by pushing for as many responses to our online survey as possible. We can then feed this back into any larger initiative.
Unfortunately as much as we hate to admit it, we’re a small fish in a very large pond. It’s going to take more than feedback from our readers alone to get enough feedback to start being able to answer the long list of questions. This is why having other institutions and companies involved will be the key to success. Pink Elephant, HDI, SDI, itSMF’s… they all need to take the same approach.
It’s also worth mentioning here that ITSM Review isn’t looking to build something to go up against SMCongress, back2itsm or anything else. We don’t care what the initiative is called or who owns it – so long as it gets the job done.
Let me be clear here – I’m not trying to be harsh on the existing “ITSM community” (as we refer to it) and I am also meaning to sound negative. I realize that non-practitioners are always going to be more active in things, and maybe that’s fine? But then when “we” should stop saying that it’s practitioners that we are trying to help. I also want to stress that this post is not an “attack” on SMCongress and I fully support the official announcement (due out shortly) that will be issued about moving SMCongress forward.
Anyway, neither I, nor ITSM Review have all the answers or the power to drive any true global community forward alone. That said, we’re successful in what we’re currently doing in our own community and we plan to continue, because feedback leads us to believe that we are making a difference to multiple people around the globe. In addition to this we will do whatever we can to support any larger initiatives.
At the end of the day, isn’t that what all of this is about? Regardless of who has the answers, or who’s opinion differs to the next persons, don’t we all just want to help make the lives of ITSM professionals easier? You may not agree with all of my opinions in this article, but surely we can all agree on this?
It’s time to stop debating, and time to start gathering answers.
As 2013 begins to draw to a close, I thought it would be nice to finish off the year with a final article that’s an overview of what has happened at the ITSM Review over the last 12 months. That’s right, this will be our last post for 2013 because the entire team is heading off to fill their faces with mince pies and sherry. But don’t worry we’ll be back in 2014 with slightly bigger waistlines and lots of exciting plans for 2014 (insight into which you can find at the end of this article).
Ironically I like neither mince pies nor sherry.
Visits and Growth
We have had nearly 230,000 page views this year, an increase of a whopping 210% from 2012!!! A huge thank you to the circa 120,000 of you for coming to read our content.
Visits to our site increased by an astounding 58% between the end of June and end of July alone, and then continued to grow on average by 5.5% every month.
Our Twitter followers increased by 193%.
One thing that I think it’s worth pointing out here as well is that the bulk of our readers are not actually situated in the UK (which is what a lot of people presume given that this is where we are based). In 2013, 17% of our readers were from the UK, but an impressive 30% were actually from the USA. Perhaps we should open a US office?! A large proportion of visitors also came from India, Germany, Australia, Canada, The Netherlands, France and Sweden, as well as plenty of other countries too.
Owing to us attracting more and more visitors year-on-year from outside of the UK and America, we are increasingly being asked to produce region-specific content. We are therefore looking for practitioners, consultants or analysts based in Asia, South America, Africa, and Europe who would be interested in writing about their experiences of ITSM in other countries. If you are interested please get in touch.
Of those articles only number 3 was actually written and published in 2013.
I have to say congratulations specifically to Simon Morris here as well, because his KEDB article was not only the most-read article of the year, but it achieved 37% more hits than the second most popular article of the year! (And that’s not counting the hits it originally got in the year it was published).
Of the articles written and contributed in 2013, the top 3 were:
Is there a specific topic that you would like us to write about? Are there are practical pieces that you would like to see us cover to help you in your day-to-day job? Please let us know.
In 2013, we were pleased to welcome 3 new, regular content contributors to the ITSM Review. These are people who now write for us on a regular basis (roughly once a month), so you can expect to see a lot more great content from them in 2014. They are:
A great big thank-you to all of our regular and ad hoc contributors for helping supply with us with such fantastic content.
If you’re reading this and think you might be interested in contributing content (we welcome content from all, including) please get in touch.
Given that we had over 230,000 pages view this year, I thought that many of you might be interested to see what it was that people were searching for on our site. The top 20 searches of the year were as follows:
Known Error Database
Proactive Problem Management
What is Service Management
Cherwell Software Review
Gartner ITSM Magic Quadrant
ITSM Software Review
Major Incident Management Process
Free ITIL Training
KEDB in ITIL
Are there any search terms that you are surprised to see on there? Or anything that you would have expected to see that isn’t?
Our aim was not only to spread the word about The ITSM Review, but to spend time with delegates to find out what things they are struggling with and how we might be able to help them.
Next year you can expect to see us the PINK conference in Las Vegas, and we hope to announce some other new, exciting partnerships for 2015 in the New Year!
In May we launched the ITSM Review App (Search ‘ITSM’ in the Apple App Store).
Then there is the ITSM Tools Universe, which we launched at the end of November. The Tools Universe hopes to shed light on the emerging ITSM players (as well as the major competitors) and, over time, the changes in the position of the companies involved and moves in market share. Most importantly it is free to participate and unlike any Magic Quadrant or Wave, the ITSM Tools Universe is open to ALL ITSM vendors. 9 vendors are already confirmed.
If you are a Vendor and are interested in learning more the ITSM Tools Universe please contact us.
Additions to the team
As of 1st January 2013 the ITSM Review was still simply just the man you all know and love Martin Thompson (he tried desperately to get me to remove what I just said there… modest and all that jazz).
However, ITSM Review finished 2013 with an additional 3 employees:
In January 2013 Glenn Thompson (you’d be right to suspect that they might be related) joined full-time as the company’s Commercial Director. For some reason there was no official announcement (we’ll blame Martin) so for some of you this might be the first you’ve heard of it! Without Glenn we’d struggle to continue to offer all of our content to readers free of charge, so despite the fact that he’s a Chelsea fan, you’ve got to like him.
In July, for some reason Martin decided it would be a good move to hire some strange blonde lady who liked penguins (that would be me) as the Marketing and Community Manager.
Finally, in October Rebecca Beach joined as a Research Analyst. Famous for being a “gobby midget”, Rebecca will be writing most of our ITSM research and reviews in 2014. Rebecca also spends time (in conjunction with me) making fun of Martin and Glenn on a regular basis (it’s not our fault they make it so easy).
So then there was 4.
If you’re interested in any upcoming job opportunities at the ITSM Review (or ITAM Review), then please let us know. We certainly plan on increasing that number 4 in 2014.
What’s planned for 2014?
Next year we are hoping to broaden our coverage of the ITSM space even further by securing new content contributors; participating in more industry events; launching new products (such as video product reviews, webinars, and case studies); and more.
We’re also looking very seriously at the possibility of running regular ‘social meet ups’ like we recently did with the Christmas get-together.
In addition to the publication of our ITSM Tools Universe in the Spring we will also be continuing our Group Tests, and a full list of topics for the Group Test series will be published early January.
In addition to the above we also have some planned changes in the works for our website. Nothing too major (it will still look like the ITSM Review that you know and love), just some cosmetic updates to make it easier on the eye and increase your ability to easily find what you are looking for.
Watch this space and we’ll keep you updated of our plans throughout 2014!
Is there anything you would like to see us doing in 2014 that we’re not doing currently? Are there any changes that you would like to suggest to the website? Would you be interested in a tooling event or social get-togethers? Are you a Vendor who is interested in our Group Tests? We welcome your feedback, so please get in touch.
2013 is drawing to a close. Our success and growth throughout the year has made everybody here happy bunnies; but most importantly we hope that our content / site / presence this year has made YOU a bunch of happy bunnies. The whole purpose of the ITSM Review is to help ITSM practitioners, and everything we do has that end goal in mind. Even if we only gain an additional 5 readers in 2014, so long as our content aids those 5 people and makes their work lives easier then these bunnies will continue to have smiles on their faces.
So with that image of turning the entire ITSM industry into smiley rabbits, I bid you all a Merry Christmas and a Happy New Year! Thanks for reading throughout 2013; without you… the ITSM Review doesn’t exist.
On Wednesday 11th December, in a very cold and snowy Tallinn, President of itSMF Estonia, Kaimar Karu kicked off the annual itSMF Estonia conference by introducing all of the speakers and encouraging delegates to ask questions of them throughout the day.
Kaimar had managed once again to raise attendance of the conference (by 10%), with representation from 10 different countries, and with a very good female representation in the audience too.
First speaker was Alan Levin of Microsoft whose presentation talked through how Microsoft deal with their vast number of servers and how, built into all of Microsoft products, is the ability to self-heal.
On the subject of Event Management Alan spoke about ensuring that alarms are routed to the correct people and how, in your business, any opportunity you have to reduce alerts should be taken.
In contrast to the other presentations “Service-Based Public Sector” was presented in Estonian. Although I do not speak Estonian I could tell how passionate Janek was about the subject and it was one of the most talked about presentations that evening in the bar.
The presentation covered how the Ministry of Economic Affairs and Communication are using ICT to fulfill their vision of supporting Estonians as much as possible, while they are using their rights but bothering them as little as possible in the process. Perhaps we could pay for Janek to spend some time with the UK Government in the hopes that some of this common sense might rub off?
#itSMFEstonia in Estonia registering birth of a child, voting on elections, filing taxes, starting a company etc.can be done online. wow.
Aale spoke profusely about how service desk’s and the mentality of “break fix” is old fashioned and flawed. He described how the service desk needs be brought kicking and screaming into the 21st century, concentrating on proactive measures and outcomes.
He continued to say that ITIL has been outdated for over a decade and that unlearning ITIL and moving to a “Standard + Case” approach is the way of the future.
There was lots of opportunity for networking across the event, and at lunch I got the opportunity to speak to a few of the delegates and presenters to find out what they thought of the conference.
Quote from Oded Moshe:
I think the first session by Alan Levin from Microsoft was a great chance for us all to see the insides of one of the largest operational support organizations in the world! They are in charge of providing more than 200 cloud business services to more than 1 billion people with the help of more than 1 million servers. So Problem Management, Incidents, Monitoring – everything is on a HUGE scale – it is easy to understand why you must have your service processes properly tuned otherwise you are in a master-mess…
Adapt or die was the message in Patrick’s session with references to high street names that didn’t and paid the price.
Comparing how we in IT think we are viewed and how the business actually views us was sobering but mentions of SM Congress and Arch SM show that the industry is ready to change and we are not doing this alone.
Presenting on the missing links in ITSM, Barclay hammered home why Problem and Knowledge Management are so fundamentally important.
Using his ITSM Goodness model Barclay showed how to move away from the process silo’s we so often find ourselves in and which processes to group together for maximum effectiveness i.e. Incident, Problem, Change.
Barclay also held well-attended workshops pre-conference in conjunction with itSMF Estonia.
DevOps, Shattering the Barriers – Kaimar Karu, Mindbridge
Kaimar’s message is unorthodox: Don’t play it safe, try to break things, don’t mask fragility and plan for failure, for this is the road to increased quality and innovation.
He advised that we need to not forget that developers are human and not unapproachable cowboys riding round on horses shooting code. Get to know them over a drink so that everyone can relax and say what’s on their mind without the fear of repercussion.
But most of all remember that “Sh*t happens”. Stop the blame, it doesn’t help…EVER.
The major difficulties TÕnu has found is the lack of practical information on how to actually do Problem Management, and Playtech have found themselves having to teach themselves learning from their own mistakes as they go.
It was a very useful case study with helpful pointers to information and literature such as Apollo Route Cause Analysis by Dean L Gano for others struggling with Problem Management.
Following on from the publication of AXELOS’ roadmap, and the announcement that they would be partnering with itSMF International, Peter talked through the progress AXELOS has made and its hopes for the future.
The forum was well attended and many useful suggestions were made for ways that ITIL and PRINCE2 could be improved.
Considering the cost of a ticket to the conference I wasn’t expecting the content and presentations to be at the very high level it was. I haven’t yet attended any of the other non-UK itSMF conferences but the bar has now been set incredibly high.
My main observation from the conference and the discussions that took place after is that the majority of delegates knew how very important Problem Management is, but are still struggling with implementation and making it work. In the AXELOS workshop the main feedback seemed to be the need for ITIL to cut down on the number of processes available as standard and concentrate on the core areas that the majority of organizations have, or are trying to put in place.
Well done to Kaimar and team for the fantastic job and thank you for the wonderful hospitality. In addition to the conference I particular enjoyed the entertainment on the Tuesday evening, when some of the organisers, speakers, delegates and penguins ventured out in the snow for some sightseeing and a truly delicious meal at a little restaurant called Leib in the Old Town.
I highly recommend to anyone to attend the itSMF Estonia 2014 conference next December. With flights from most places in Europe less than £150, a hotel/venue that is less than £100 per night, and an amazing ticket price of less than £40, it is extremely great value for money. With outstanding content (90% in English), brilliant networking opportunities and excellent hospitality, it’s too good of an event to miss. I certainly look forward to being there again.
As a final note, thank -you to itSMF Estonia for having us involved as the Official Media Partner. We are hoping to work with other international itSMF chapters in 2014, as well as on other worldwide ITSM events. Watch this space 🙂