The $6BN Gorilla

One of my personal indicators gauging the success of an enterprise software vendor in a market is the ‘grumble factor’.

This is an anecdotal measure that says – you can usually tell who is doing well in a market by the volume of other vendors grumbling about them. Successful vendors in the ascendancy are often accused of being ‘aggressive’, ‘discounting all over the place’ and ‘killing the market’ etc.

This is certainly the case for ServiceNow. One close competitor named them ‘The Gorilla in the market’.

On a recent analyst call with Frank Slootman, President and CEO of ServiceNow, we learned that the Gorilla is now weighing in at healthy $6BN market cap on the NYSE scales. Mummy Gorilla is very proud.

Summary

  • Last quarter revenue $102.2 million, 80% increase compared to the second quarter of 2012, and an increase of 19% from the first quarter of 2013.
  • Added 138 new customers in the second quarter, 1,778 total, customer renewal rate of 94.2%
  • ServiceNow were not in the black for the quarter. All resources are said to be feeding the machine.

(Source)

ServiceNow have slowly doubled their original entry price of $18 [See image below].

ServiceNow Stock price since IPO, June 29th 2012 (NYSE: NOW) Dowsing Rods say go long.
ServiceNow Stock price since IPO, June 29th 2012 (NYSE: NOW) Dowsing Rods say go long.

Realistic Cap?

$6BN? Really? The scope of the market says $6BN, but do ServiceNow have sufficient competitive differentiation to warrant $6BN? It’s not like their offering is totally unique, despite what Frank might be telling investors:

“Our customers are actually frustrated because it’s tough to negotiate with a vendor who doesn’t have much competition, you know,”

Hmm.

Slootman has been keen to dress down any ‘dotcom’ hysteria over their market capitalization in recent interviews. ServiceNow are clearly not shooting for any ‘best place to work’ gongs anytime soon:

“We don’t do all the lattes and back rubs and all that. My favorite perk is high-equity value,”

The ServiceNow public listing was said to restore credibility to the technology IPO process after Facebook’s listing [See image below]. Note the recent Facebook jolt in price when it was revealed mobile ads were working.

Facebook [NASDAQ:FB] IPO MAY '12 vs. ServiceNow [NYSE:NOW] IPO JUNE '12
Facebook [NASDAQ:FB] IPO MAY ’12 vs. ServiceNow [NYSE:NOW] IPO JUNE ’12
My final hobbyist chart tracks ServiceNow versus older enterprise software industry stalwarts. Most striking is the flat green line. Medic?

ServiceNow vs Industry Stalwarts (HP, IBM, CA, BMC)
ServiceNow vs Industry Stalwarts (HP, IBM, CA, BMC)

ONNAMA (Oh no not another marketing acronym)

Frank made it clear, via their “SRM” vision that the Gorilla is done shaking the ITSM tree for now and is going to beat it’s chest in other verticals such as HR, Finance and Facilities etc. Let’s apply what we’ve learnt and use our ITSM logic in these other disciplines. I like the sentiment but I’m not convinced by the market definition. I’m not sure ServiceNow are either. Thank goodness.

“So is Service Relationship Management a new software “category” No. Or at least we think not. It’s just a term that ServiceNow is using to help customers think beyond ITSM”

Maybe we could just call it… err, IT? Have we not always done that? Let the good stuff permeate the enterprise based on solid reputation and successful execution against business outcomes, not silly definitions.

The Next Salesforce.com?

Business Insider touted ServiceNow as the next Salesforce.com. If Salesforce.com is aiming to own the mindshare of the CMO, ServiceNow has the opportunity to own the IT service delivery plumbing and mindshare of the CIO (or perhaps even COO if Bill gets his promotion). But they have plenty of competitors on their heels vying for this space.

For this journey ServiceNow will need to be a lot more ‘App’ and a lot less ‘Toolkit’. Market trends say Mr HR director wants to build and deploy his own solutions. Not get bored waiting for IT to deliver it. IT can own the plumbing, governance and can help automate but ultimately departments will want the freedom to do their own thing, building and fiddling themselves. Salesforce.com got there through the use of ‘Editions’ and converting their platform to a marketplace for niche apps to plug into.

Missing ITAM Savvy

As an ITAM specialist I was disappointed to see little mention in the roadmap around ITAM features, building on the first elements in Berlin. I look forward to looking at this in more depth. This is a significant hole in the ServiceNow portfolio.

The strategic partnership with BDNA can only be considered a short term band-aid unless it is truly embedded in the platform. BDNA have good content to offer but it’s not exactly aligned to the ‘Cloud IT Company’ rhetoric. The last time I looked at BDNA it required the install of an Oracle database and whole rack of kit to run it.

Salesforce.com swallowed up a small army of tech firms to bolster their current $26BN valuation and market dominance, I expect ServiceNow to do the same. Watch this space.

Images from Google Finance

Integrations Group Test line up announced

Winning team: Which tool set will lead our Integration Group Test by Ros Satar (…and gratuitous shot of Chris Froome in his yellow jersey enroute to win the 100th edition of the race with Team Sky)
Winning team: Which tool set will lead our Integration Group Test by Ros Satar (…and gratuitous shot of Chris Froome in his yellow jersey enroute to win the 100th edition of the Tour de France with Team Sky)

Absolute Software, BDNA, Bomgar, Cherwell, EasyVista, LANDesk, ManageEngine, Matrix42, Nexthink and ServiceNow are confirmed participants for our upcoming ‘Integrations’ review.

The review will delve into integration tools which compliment ITSM processes.

“Whether it be speeding up implementations by cleaning up the original data needed to set up the system in the first place, to incorporporating Systems Management data, we want to take a look at the supporting products that help us manage IT and business services end to end.”

The assessment criteria at a glance:

  • Pre-Deployment Set-up
  • Integrations to Asset and Configuration information
  • Event Management
  • Support Services
  • Resource Management
  • Any other useful data that supports ITSM

Full details of the assessment criteria can be found here.

Reviewer: Ros Satar

Confirmed Participants:

  1. Absolute
  2. BDNA
  3. Bomgar
  4. Cherwell
  5. EasyVista
  6. LANDesk
  7. ManageEngine
  8. Matrix42
  9. Nexthink
  10. ServiceNow

Publication

All results will be published free of charge without registration on the ITSM Review. You may wish to subscribe to the ITSM Review newsletter (top right of this this page) or follow us on Twitter to receive a notification when it is published.

Image Credit (Sky Wallpapers)

Axelos: Capita and ITIL joint venture lift lid on new brand

AXELOSThe new owners of ITIL and Prince2, a joint venture between the outsourcing firm Capita and the UK Cabinet Office, have today lifted the lid on their new brand – Axelos.

Being an uncultivated simpleton, I thought Axelos sounded like a nondescript logistics company or no-frills airline with a brand uncomfortably close to ITSM tool vendor ‘Axios’.

Luckily, we can refer to our resident ITSM philosophy buff Barclay Rae for a considerably more cultured opinion:

Axelos stems from the Greek-French philosopher Kostas Axelos, a philosopher who ‘United old and new with games and openness’.

Perhaps a sign that G2G3 was not an opportunistic purchase but part of a serious attempt by Capita to modernise the frameworks via game mechanics and simulation.

In other related news:

  • G2G3 have been acquired by Capita but are not part of the JV Axelos.
  • I’m curious to know how itSMF, who have historically positioned themselves as an ‘ITIL User Group‘, fit within the new venture. Today’s bulletin from itSMF UK shared no details.
  • G2G3 have appointed Ian Clayton and Kenneth Gonzalez to ‘Strengthen the Americas team

Top Banana

Axelos CEO Peter Hepworth
Axelos CEO Peter Hepworth

Axelos will be led by CEO Peter Hepworth.

Peter said:

‘Today is the first major milestone as we build towards becoming fully operational in January 2014. Over the next few months we will be in listening mode, working alongside product users, trainers and examiners to gather together their invaluable expertise. With thoughtful investment and innovative learning techniques, we are looking forward to developing this unique suite of management tools.”

The JV team should be congratulated for getting out there and engaging with the industry. Although I suspect practitioners and training organizations will soon grow impatient with ‘Listening’ and want to hear a lot more ‘Action’.

Watch this space:

Product Reviews Roadmap

Ros_Satar
Swit Swoo! Ros Satar looking glam at Edgasbaston Cricket Stadium in Birmingham for the SDI awards dinner.

We have the following technology reviews scheduled for publication before the end of 2013 on The ITSM Review:

Service Catalogue

Knowledge Management

Integrations

  • Tools and technology that facilitate ITSM processes – By Ros Satar
  • Invites being sent now, contact us to participate

Managed Service Providers

  • By Barclay Rae
  • Scheduled for later in 2013

Change, Config and Release

  • by Ros Satar, pencilled in for early 2014
  • If you have any questions or suggestions about who should participate in these reviews please give us a shout.

Futures

We’re currently planning our review calendar for 2014 and very open to your suggestions. Current ideas include Game mechanics on the service desk, Pure play SaaS ITSM, use of ITSM tech for non-IT, Social IT & codeless ITSM.

Don’t be shy, let us know what you want to see! 🙂

Thanks, Martin

Image Credit

Reader Census – The results so far…

We began a reader census a couple of weeks back. See the original article here: ‘Reader Census – Your opinion counts‘.

Thank you to everyone who has taken the time to complete the census. It will remain open so please take a few minutes to share your opinion

  • So far the average completion time is less than 90 seconds
  • It only has 6 simple questions on one page
  • As you can see we are acting on the data you provide us

Click here to complete the Reader Census.

I thought I would share some of the results so far.

General Outlook – Hungry for Knowledge

Readers like to read a balance of opinions from different people, from different geographies in different circumstances. You like the fact we’re not ITIL zealots and try to provide a balance of opinions. You like the fact we’re vendor neutral and not stuffing sales messages in your face.

Overall, I would say respondents in the census are hungry for knowledge – you want to know what others are doing, how they are doing it, the challenges they are facing and how they are addressing them. You want to keep an eye on the market and stay current with practices.

Keep it Real

In terms of future direction and content you would like to see – the message we have received is to keep it real. You want pragmatic examples and use cases.

“Show me examples and experiences of people that are doing it well in real life, rather than theorists who can tell us how it should be done but are yet to do it.”

There is also a desire to hear from organisations of different sizes:

“If possible it would be nice to have content which feel less america centric. I would been keen to get insights on how itsm is done in “second world” places, this may be a more accessable option for small shops.”

Content Types

In terms of content types or content vehicles, your preferences in order of priority are:

  1. Industry news
  2. Product Reviews
  3. How to / Instructional guides
  4. Opinion

All options are shown in the graphic below (‘Aggregate score’ is a weighted score based on strength of opinion).

"Q. Please rate each site feature according to importance:"
“Q. Please rate each site feature according to importance:”

Thanks again to all those that participated – please keep sending us your feedback.

Click here to complete the Reader Census.

Competition: Review “Standard+Case” – Win a Kindle Fire

Kindle Fire
Write a review, chance to win a Kindle Fire

Regular ITSM Review columnist Rob England (a.k.a. ‘The IT Skeptic’) has just published his latest contribution to the ITSM industry:

“Plus! The Standard+Case Approach: See service response in a new light”

Book blurb:

“If your customers see your group as bureaucratic and inflexible…

If your staff feel process bound…

If your process doesn’t adapt to a changing world…

See service response in a new light.
Standard+Case is an exciting new approach to categorising and resolving any sort of response activity, such as service desk, tech support, public safety, social welfare, or health. If you have anything to do with responding to situations when providing a service, read this. It will change your view of how responses are handled.

Standard+Case applies to anything that requires a human response: there’s either a standard response or there isn’t.”

What they said…

“By tying together the mature practices of ITSM and Case Management Rob has strengthened and filled in gaps of both frameworks. A must read for ITSM professionals!” Troy DuMoulin, Pink Elephant.

“Great reading and concept. Now I want to build it.” Matt Beran, ITSM Consultant.

More info on the book:

Competition

To help Skep get the word out on his new book we’re running a competition!

In a nutshell: Write a review of Rob’s book, post it on this article, the best one wins a Kindle Fire.

Competition rules:

  1. Deadline to receive reviews: Sunday 28th July
  2. How to enter: Post your review as a comment on this blog entry or by email
  3. The ITSM Review will choose the winning review (i.e. Not Rob)
  4. Rob doesn’t mince his words on book reviews, neither should you. We welcome all reviews, good or bad. We aspire to useful and perceptive content on The ITSM Review – this should be no different.
  5. The ITSM Review’s decision is final, yada-yada
  6. We reserve the right to change the rules retrospectively to cover our backsides with the guiding principles that we are a) Good eggs and b) not evil 🙂

GOOD LUCK!

Image credit

Reader Census – Your Opinion Counts

Visitors from Saharan Africa, Madagascar and Cuba remain elusive (Google Analytics)
Visitors from Saharan Africa, Madagascar and Cuba remain elusive (Google Analytics)

A BIG thank you to all ITSM Review readers, supporters and contributors. We’ve just passed the 16,000 17,000 visitors a month threshold in May.

I’m proud to say our growth has been 100% free range organic (Roughly 50% social media and 50% folks accidentally stumbling across us somewhere on the web). i.e. People have chosen to visit us, we have not paid them to do so or lured them with advertising.

Being an online only publication without a paywall or restrictions our content has spread via social networks and word of mouth to a mind boggling 172 countries since August 2011. According to Google Analytics data our largest audiences are USA (29%), UK (17%) and India (10%). The heat map in the diagram above shows visitor countries, darker colours receive more visitors, grey countries receive no visitors. Unfortunately, ITSM enthusiasts in Saharan Africa, Madagascar and Cuba remain elusive. I shall persevere.

Please give us your feedback - Good, Bad or indifferent.
Please give us your feedback – Good, Bad or indifferent.

Your Opinion Counts

Our content is driven primarily from reader requests, the curiosity of authors and interesting trends in the market.

We want to remain relevant and useful to the ITSM industry. Your opinion counts and is very valuable to the ongoing development of our community.

Please let us know what you like, what you don’t like, what you’d like to see.

I would be very grateful if you could help me by completing a very quick reader census.

7 REASONS TO COMPLETE THE CENSUS

  1. It only has six simple questions
  2. It only has one page
  3. It is very easy to complete
  4. No salesman will call
  5. It will NOT be followed up by 50 webinar invites
  6. It will help us improve the ITSM Review!
  7. We will be eternally grateful 🙂

Click here to complete the Reader Census

Thanks very much in advance for your time, Martin.

MyIT and first date syndrome

First-Date-Syndrome-and-MyIT
Demos well, will customers go for the second date?

I sat in on a presentation of MyIT from BMC at SITS13 recently.

In a nutshell, it aims to provide IT self service via a consumer oriented app. Being an App, it can take advantage of identity and location to provide a very relevant IT service experience.

‘Log an incident’, filling in ITSM oriented forms and generic intranet messages about service levels are replaced with consumer oriented navigation of services relevant to the user in terms they will understand. It’s all about me and my world on my device.

I’ve not hidden the fact that I don’t particularly like creaking old software conglomerates run by hedge funds, so I find this offering surprisingly refreshing and innovative. Kudos to BMC for capturing the zeitgeist of ITSM, putting services in the hands of users and offering a friendly presentation layer over IT service mechanics.

First date syndrome?

The first date went really well, we chatted, we had a great time…. But they didn’t call back….

MyIT demos well. I can see senior IT managers really liking this, whilst clutching their IPad loaded with apps. Download an App from the AppStore onto your own personal device and engage with enterprise support is a compelling proposition.

However I would be very interested to see how BMC succeed getting past first demos, selling it and most importantly implementing successfully. I wish them well but fear the spaghetti behind the scenes to actually deliver the experience outstrips the maturity of most organisations.

For example, one great feature of MyIT is for the App to know your current location and for users to be able to orient themselves to the nearest IT department on a map.

They can also navigate internal buildings and locate the cubicle of the relevant support team member to help with their enquiry, dock to the nearest printer and so on. Great stuff, very cool, but in reality who actually has all of that intelligence mapped ready to be plumbed in to be able to facilitate the App? (Current topography of all buildings, mapped to all IT assets, mapped to all IT services and then mapped to the permissions of all users). A bit of a leap in maturity from the average service desk?

The result is that the instant gratification of “quickly download app” turns into the frustration of another 18 month ITSM overhaul. It is arguably a vision of the future to aspire to rather than the next pressing project. It will be interesting to see if organisations will skip that second date or take the red pill and follow the long term ambition.

Perhaps BMC have captured the zeitgeist of the demands of users whilst overlooking the current challenges of the average service desk? What do you think?

MyIT is available in the Apple App Store here.

Image credit

Capita and ITIL: The Good, The Bad and the Ugly

GBU

The Cabinet Office has entered into a joint venture with the outsourcing firm Capita to develop the ‘Best Management Practice’ portfolio, which includes ITIL and Prince2.

For readers outside the UK the early announcements may benefit from some context.

The UK treasury is between a rock and a hard place financially so joint ventures that generate cash from government owned intellectual property, whilst allowing the government to hold (49%) of the coat tails of growth in the future is good publicity.

This explains why most announcements in the popular press or general IT press in the UK have focussed on the ‘cash generated for taxpayers’ angle rather than the implications for ITSM.

“The government expects to earn £500 million over ten years from the deal” Computerworld, 26th April.

Unsubstantiated rumours from SITS13 suggest that APM Group/TSO, Pearson and EXIN/Van Haren were the other companies bidding for the portfolio.

Forgetting where it all started?

I have been interested to see industry veterans and ITSM spokespeople alike bellyaching about the irrelevance of ITIL after the announcement. I find this short-sighted nonsense similar to those irate individuals who get frustrated behind learner drivers.

Is ITIL the ITSM gospel? No. But it is the starting point and development path for a huge amount of individuals in the industry who work in ITSM yet don’t necessarily associate themselves with the ITSM industry.

Is ITIL perfect? No. But everyone has to start somewhere and as a framework for unifying an industry and generally raising standards I would say, in the context of other IT disciplines over the last two decades, it is true success story.

So what does the future hold for ITIL under the stewardship of Capita?

The Good, The Bad and the Ugly

Capita – The Good

Capital Plc. is a FTSE 100 publicly listed company with 53,000 staff, which has shown good growth over the last five years despite a grim economic climate.

So it has exactly the right resources required to give the frameworks the attention they deserve. Equally, you could argue that Capita could easily write off the entire mess if it isn’t happy with it without batting an eyelid, but overall a well financed company on the up has to be better than a cash strapped government running the show.

A view echoed by Barclay Rae:

“We should view the investment opportunity as a possible means to further professionalise the approach and delivery of ITIL – moving away from the cottage industry to a proper business model. So hopefully this will mean a more professional and co-ordinated writing and editing approach for consistency, plus I hope e.g. we can see more clear business metrics and data that support the value derived from ITIL”

The UK government spun off the former defence research department (DERA) in 2001 in a similar fashion to form Qinetiq, which is now a FTSE 250 company, pocketing over £250m for the UK taxpayer on exit in 2008. So at first glance the model works if executed correctly.

Just before the announcement of the joint venture, Capita also acquired G2G3. This is a good sign according to Pink Elephant President David Ratcliffe:

“The timing of Capita’s acquisition of G2G3 – just days ahead of the announcement of the partnership with the Cabinet Office – looks to me like Capita may have their act together with a strategy for how to promote and deliver more valuable training in the ITSM field. I just hope I’ve read this correctly and am not setting myself up for a huge disappointment! (Fingers, toes and everything else crossable all crossed!)”

Mark R Sutherland of G2G3 is clearly pleased at the platform this provides his company:

“Capita’s strength, scale and global reach. As part of the Capita family, G2G3 now has access to resources that will help us strengthen and build upon our products and services and bring our latest innovations to life. We are clearly at a ‘tipping point’ with respect to our capabilities; the application of gaming dynamics and experiential learning across enterprise organizations is about to go mainstream – and we’ll be ready to make it happen.”

Mark also makes an interesting point regarding the ITSM industry as a whole:

“a chance to build a future for our industry which is based on community, collaboration and engagement.”

Stuart Rance with ‘Two speed ITIL’ and Stephen Mann with #Back2ITSM may perhaps now get some formal recognition. Is Capita listening? Let’s hope so.

Capita – The Bad.

So far so rosy?

Those outside the UK might not be familiar with the public image of Capita.

Screenshot_02_05_2013_22_11

Capita does not have the strongest reputation. The satirical magazine Private Eye regular refers to ‘Crapita’ as an example of ‘failures and setbacks in the public sector’ and cynics will argue that Capita is an expert at winning tenders rather than delivering them (to be fair I hear this of all outsource companies).

Lost convicts, the CD with everyone’s inside leg measurements or accidently dropping the cat down the well – all archetypal Capita public bungles. Although you could argue that this goes with the territory of managing high profile public services (National census, criminal records, TV licensing, Major city call centre, health and safety executive etc.).  As the saying goes: Where there’s muck there’s brass.

For an industry crying out for more collaboration and industry participation the last thing we need is a big faceless corporate. Especially, as Chris Evans points out, if they take an industry best practice framework and try to apply their own badge to it:

“When any large organisation is involved in something, they will exert a proportionate influence.  Be it an alliance of countries/airlines/software companies, it is inevitable that they will want something out of the deal.  My concern is that ITIL (specifically as it is my day job) which has always been ‘industry’ best practice, might slowly evolve into ‘CapITIL’ where the organisational thinking of the parent company controls the direction of the product.  It is true that Capita as a services provider and outsourcer has a strong perspective on their market and that input will of course be welcome in future development but there is a risk that the model will lean towards their world and not the more holistic picture.”

Capita – The Ugly

Finally, it is worth considering the nature of Capita’s core business.

Capita is a Business Process Outsourcer. So Capita’s competitors might argue that a Burglar Alarm company just bought the Police Station (I’m sure there are more appropriate metaphors). The new joint venture will have a job on its hands to persuade the Accredited Training Organizations and others in the ITIL supply chain of the true vision and motives of the, yet to be named, joint venture company.

As Forrester Analyst Stephen Mann points out:

“Will other IT service providers still want to use something that “advertises” their competitors?”

As an eternal optimist I believe it’s a great move forward for the ITIL cult and ITSM industry as a whole. Exciting times.

For those with ITIL at the core of their day-to-day work – it might be worth considering the following over the next couple of months:

“All great changes are preceded by chaos.” -Deepak Chopra.

Image Credit

Reasons to be cheerful: ITSM in the ascendancy at #SITS13

I have just returned from the Service Desk and IT Support show held at Earls Court in London over the last couple of days. It has been great to catch up with industry friends: old, new and digital.

A snapshot of ITSM Industry sentiment from the last two days would be: Buoyant

  • If 2012 was about thinking/planning, 2013 is about doing
  • Many more organizations are looking to proceed with projects and have a green light on implementation
  • Visitors come armed with very specific requirements and needs rather than ‘we might be in the market for a new helpdesk’
  • Frameworks are a given, it’s much more than Service Desks – visitors have much broader, longer term ITSM objectives

But don’t take my word for it – Some pillars of the ITSM industry have kindly shared their views:

Peter Durrant, LANDesk
Peter Durrant, LANDesk

Peter Durrant, Enterprise Sales Director for LANDesk Software, who recently hit 150% of their European Sales target, reports new clients are increasingly approaching LANDesk with end-to-end ITSM requirements rather than replacing ticketing systems. In difficult times, customers see LANDesk as a low risk and reliable option with a strong reputation.

Colin Rudd, itSMF
Colin Rudd, itSMF

Colin Rudd, Chairman itSMF UK reports good interest in membership at the show. Echoing Peter’s comments above Colin stated the industry is maturing beyond ITIL and Service Desks into much broader ITSM requirements. Exciting times for the industry and to be part of the itSMF community.

Tony Probert, Cherwell
Tony Probert, Cherwell

Tony Probert, Managing Director UK and EMEA at Cherwell Software stated that SITS is a barometer on where the industry is going and his judgement from the last few days was a lot more positive. Projects are becoming unstuck, purse strings are being released and the industry is looking very positive. Clients are becoming very specific about their requirements and have moved beyond Incident, Problem and Change to Portals, Systems Integration and Advanced Reporting. Cherwell have put effort into building their partner community and have recently signed up new business partners in Spain, Russia, Hungary and Norway.

Emma Spear, SDI
Emma Spear, SDI

Emma Spear, Head of Marketing and Events at The Service Desk Institute broke with the norm with a relaxed and sociable ‘tea party’ presence at SITS. Emma reported the SDI Service Desk Certification was very popular and the team were preparing for the SDI Conference on June 18th – 19th in Edgbaston.

Tom West-Robinson, Marval
Tom West-Robinson, Marval

Tom West-Robinson, Account Manager at Marval Group also noted that show visitors have a much clearer understanding of what they want and that projects are beginning to make progress. Tom stated that many organizations face high value maintenance renewals on their existing helpdesk software and are actively investigating better value alternatives.

Andrew Smith, BMC
Andrew Smith, BMC

Finally, Andrew Smith, Solutions Marketing Manager at BMC Software, expressed his surprise at the vibrancy of the show. He stated that although 2012 was good in terms of visitor numbers, this year has been particularly good for the level of engagement. Lots of companies were talking about projects in 2012; in 2013 they are starting to implement them. Andrew noted it was great to see new exhibitors and alternative technologies appearing as well as the industry regulars.

SITS visits Berlin in late September before returning to Earls Court in April 2014.